Papers

61,005 results
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Article Tier 2

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.

2023 Aptisi Transactions On Technopreneurship (ATT) 19 citations
Article Tier 2

Investigating purchase intention for skin care products in Bangladesh: The role of personal factors

Researchers investigated how personal factors influence skincare product purchase intention among 318 consumers in Bangladesh, finding that self-image, ageing effect, and physical attractiveness significantly predicted buying intention while health consciousness did not, using factor analysis and multiple regression on structured questionnaire data.

2022 TURKISH JOURNAL OF MARKETING 3 citations
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines

Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.

2023 5 citations
Article Tier 2

Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study

Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.

2025 Jurnal Teknokes
Article Tier 2

Assessing the Purchasing Behaviour in S-commerce among Indonesian Students in Malaysia

Researchers examined the purchasing behaviour of Indonesian students in Malaysia using social commerce platforms, assessing the relationships between advertising value, perceived value, and trust on purchase intentions via a quantitative survey of 105 participants. Results indicated that trust and perceived value were significant drivers of s-commerce purchasing decisions among this demographic.

2024 Environment-Behaviour Proceedings Journal 1 citations
Article Tier 2

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.

2024 Economics and Environment 1 citations
Article Tier 2

Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation

Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.

2023 Jurnal Aplikasi Manajemen 3 citations
Article Tier 2

Domestic Plastic Consumption Patterns: A Data-Informed Sociological Analysis of Education and Behaviour Among Homemakers

A household survey in Pakistan found that plastic bottles, bags, and containers dominate domestic consumption, with education level influencing awareness but not necessarily behavior. Understanding consumption patterns at the household level is foundational for reducing the volume of single-use plastics that ultimately fragment into microplastics in the environment.

2023 The Asian Bulletin of Big Data Management 1 citations
Article Tier 2

Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption

Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.

2022 Environment Development and Sustainability 28 citations
Article Tier 2

Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia

This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.

2023 Malaysian Journal of Society and Space 1 citations
Article Tier 2

The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala

Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.

2024 THE SCIENTIFIC TEMPER
Article Tier 2

Knowledge, Attitude, and Practices towards Plastic Pollution among Malaysians

Researchers assessed knowledge, attitudes, and practices (KAP) toward plastic pollution among 294 Malaysian respondents via an online survey, using descriptive statistics, KAP scoring, and cross-tabulation to evaluate variation across sociodemographic groups. The study found that while awareness of plastic pollution was present, gaps between knowledge and actual waste reduction behavior persisted across the surveyed population.

2022 Preprints.org 1 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Consumer Habits and Practices for Cosmetics: a Statistical Approach

Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.

2025 Journal of Science and Arts 1 citations
Article Tier 2

Choosing clean: Do Indian consumers intend to purchase microplastic-free personal care products

Researchers surveyed 375 Indian consumers to understand what drives their intention to buy personal care products free of microplastic microbeads, finding that moral values were the strongest predictor of eco-friendly purchasing intentions. Younger, female, and science-educated consumers were most supportive of microplastic regulations, while older consumers responded better to financial incentives — insights that can guide targeted awareness and policy campaigns.

2025 Cleaner and Responsible Consumption 1 citations
Article Tier 2

Perceived Value as a Bridge: How Social Media Marketing Drives Purchase Intention in Indonesia’s Slow Fashion Industry

Researchers found that social media marketing influences purchase intention for slow fashion products in Indonesia through perceived customer value dimensions — quality, price, emotional, and social — based on a survey of 302 respondents in Greater Jakarta who were aware of but had not yet purchased slow fashion.

2025 Return Study of Management Economic and Bussines
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis

Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.

2024 Discover Sustainability 1 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka

Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.

2025 Sri Lanka Journal of Management Studies
Article Tier 2

Machine Learning Methods Analysis of Preceding Factors Affecting Behavioral Intentions to Purchase Reduced Plastic Products

Researchers applied machine learning to analyze factors preceding behavioral intentions related to environmental sustainability, using survey data and ML models to identify the most predictive variables. The ML approach outperformed conventional regression in capturing non-linear relationships between attitudes, norms, and behavioral intent toward pro-environmental actions.

2024 Sustainability 9 citations
Article Tier 2

Theory of planned behavior to analyze students’ intentions in consuming tap water

This study found that Indonesian students largely preferred tap water over bottled water, with the theory of planned behavior identifying perceived safety, environmental concern, and habit as key drivers of tap water consumption.

2023 Eurasia Journal of Mathematics Science and Technology Education 7 citations
Article Tier 2

Uncovering hidden determinants of millennial farmers’ intentions in running conservation agriculture: An application of the Norm Activation Model

Not relevant to microplastics — this study applies the Norm Activation Model to understand why millennial farmers in Central Java, Indonesia do or do not adopt conservation practices on degraded mountain agricultural land.

2024 Open Agriculture 3 citations