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Papers
61,005 resultsShowing papers similar to Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
ClearPredicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore
Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern
Researchers surveyed Korean consumers and found that health concerns about mask-related pollution and environmental knowledge both strengthen intentions to purchase sustainable masks, with value-belief-norm theory and planned behavior models successfully predicting pro-environmental purchasing decisions.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Mindful Choices: Unveiling the Driving Factors behind Consumers’ Intention to Reduce Single-Use Plastic Utensils
This study applied the Theory of Planned Behavior and Norm Activation Model to investigate what drives consumers to reduce single-use plastic utensil use when ordering takeaway food. Data from 436 respondents showed that attitudes, subjective norms, perceived behavioral control, and moral norm all significantly influenced behavioral intentions.
Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.
Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam
This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions
Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.
Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study
Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.
Consumer Readiness on Rejecting the Choice of Consumption of Plastic Packaged Goods: A Study of Karnali Province
This study examined consumer readiness to reject plastic-packaged goods in Karnataka, India using a critical constructivist perspective, identifying factors that influence willingness to change purchasing behavior. The research found that environmental awareness and availability of alternatives were key determinants of consumers' readiness to avoid plastic packaging.
A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags
This systematic review examines what drives consumers to choose reusable shopping bags over plastic ones. Understanding these factors helps reduce plastic bag waste at the source, which is important because plastic bags are a major contributor to microplastic pollution as they break down in the environment.
Machine Learning Methods Analysis of Preceding Factors Affecting Behavioral Intentions to Purchase Reduced Plastic Products
Researchers applied machine learning to analyze factors preceding behavioral intentions related to environmental sustainability, using survey data and ML models to identify the most predictive variables. The ML approach outperformed conventional regression in capturing non-linear relationships between attitudes, norms, and behavioral intent toward pro-environmental actions.