We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Consumer Perception and Environmental Protecting Solutions for Microplastics in the Cosmetics Industry
AI summary Read the abstract
This Korean study surveyed women consumers' perceptions of plastic packaging in cosmetics and their attitudes toward recycling campaigns, finding a divide between those who view packaging as a marketing tool and those who do not. The research provides insight for cosmetics brands seeking to align microplastic reduction strategies with consumer expectations.
본 연구는 최근 플라스틱의 위험성에 관한 높은 사회적 관심을 배경으로, 화장품 산업과 환경을 융합한 마케팅 전략을 제시하였다. 본 연구의 목적은 첫째, 화장품 플라스틱 용기에 대한 소비자의 인식을 알아보고, 둘째, 일회용 견본품 제공과 기능성에 대한 소비자의 인식을 파악한다. 셋째, 화장품 기업의 리사이클 캠페인과 이를 실행하는 기업에 대한 소비자의 인식을 규명하는 것이다.BR 본 논문은 서울, 경기에 거주하는 20-40대 여성 12명을 목적적 표본 추출하여, 2018년 2월 1일부터 7일까지 총 7일에 걸쳐 자유 응답형 설문지 응답과 심층면접을 하였다. 본 논문의 연구결과는 다음과 같다.BR 첫째, 응답자들은 화장품 용기를 마케팅 요소로 인식하는 집단과 인식하지 않는 집단으로 나타났다. 화장품 용기를 마케팅 요소를 인식하는 집단은 용기에 대하여 긍정적 응답을 보인 반면, 인식하지 않는 집단은 부정적 응답을 보였다. 둘째, 일회용 견본품을 자주 사용하는 사람은 3명에 불과했지만, 응답자들은 샘플을 제공받는 것에 익숙하여 샘플을 제공하지 않는 것에 매우 부정적인 반응을 보였다. 셋째, 20대 응답자들은 모두 정확하게 리사이클 캠페인을 인식하고 있었으나, 40대의 경우 1명을 제외하고 캠페인의 존재조차 인식하지 못하는 것으로 나타났다.BR 본 연구는 화장품 플라스틱 용기 사용에 관한 소비자의 인식과 규명한 것뿐만 아니라, 화장품 기업의 환경 융합적 마케팅 방안을 제시하였다. 이러한 연구결과를 바탕으로, 기업의 마케팅 전략 수립에서 사용될 수 있을 것이다.
More Papers Like This
Plastic In Skincare Cosmetics: An Investigation of the Acceptance of Plastic Packaging and Micro-Plastics When Buying Skincare Products
AI summary Read the abstract
This study examined whether young German women (Generation Y) would accept cosmetic products with reduced plastic packaging or microplastic ingredients, despite generally holding environmentally conscious values. Researchers found a disconnect between stated environmental attitudes and actual purchasing behavior, with many respondents prioritizing convenience and brand loyalty over sustainability. The findings suggest that green marketing alone is insufficient to drive plastic reduction in the cosmetics sector.
Microplastics in personal care products: Exploring perceptions of environmentalists, beauticians and students
AI summary Read the abstract
This study surveyed consumer and expert perceptions of microplastics in personal care products, finding that awareness was low among the general public but that both groups generally supported regulation. The research highlights the importance of consumer education and policy in reducing primary microplastic inputs from cosmetic products.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
AI summary Read the abstract
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Survey on Awareness of Microplastics
AI summary Read the abstract
This Korean survey assessed public awareness and attitudes toward microplastics, examining how well-informed the general public is about microplastic pollution and its potential health impacts. Public awareness studies help identify knowledge gaps and communication needs for effective microplastic risk communication.
The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
AI summary Read the abstract
This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.
Research digests by email
When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.