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Plastic In Skincare Cosmetics: An Investigation of the Acceptance of Plastic Packaging and Micro-Plastics When Buying Skincare Products
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This study examined whether young German women (Generation Y) would accept cosmetic products with reduced plastic packaging or microplastic ingredients, despite generally holding environmentally conscious values. Researchers found a disconnect between stated environmental attitudes and actual purchasing behavior, with many respondents prioritizing convenience and brand loyalty over sustainability. The findings suggest that green marketing alone is insufficient to drive plastic reduction in the cosmetics sector.
Never before has so much plastic existed within the environment as is currently the case. Cosmetics are a significant part of the plastic problem, both in terms of microplastics in the ingredients and through plastic-containing packaging. Generation Y is often seen as being environmentally conscious and sustainable. Contrary to this, however, Generation Y has proven to be carefree when buying plastic cosmetics. This article is intended to clarify the question of why German women of Generation Y buy plastic-contaminated, caring facial cosmetics, even though they are aware of possible damage. Results of an online survey (N=337) and a qualitative survey with experts revealed that the leading causes for the purchase of plastic-containing, caring cosmetics include the lack of plastic-free alternative products, the lack of transparency of product declarations and the enormous amount of time involved in the search for plastic-free cosmetic.
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Consumer Perception and Environmental Protecting Solutions for Microplastics in the Cosmetics Industry
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This Korean study surveyed women consumers' perceptions of plastic packaging in cosmetics and their attitudes toward recycling campaigns, finding a divide between those who view packaging as a marketing tool and those who do not. The research provides insight for cosmetics brands seeking to align microplastic reduction strategies with consumer expectations.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
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Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample
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This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.
Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
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This study examined how sustainability concerns about packaging and microplastic waste influence consumers' intentions to purchase green cosmetics, using Garnier's Green Beauty campaign as a case study. Green trust was found to mediate the relationship between environmental values and purchase intention. Consumer awareness of microplastics in cosmetics is increasingly driving demand for cleaner product formulations.
Why Young Consumers Switch to Biodegradable Plastic Consumption? the Moderating Effect of Environmental Concern
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This study found that young people's attitudes, environmental knowledge, and sense of value are key drivers in whether they choose biodegradable plastics over regular plastic—especially when they genuinely care about the environment. This matters because regular plastic can take hundreds of years to break down, releasing microplastics that pollute our water, food, and eventually our bodies; understanding what motivates people to switch could help reduce this long-term contamination. The takeaway: teaching younger generations about environmental impact in schools could speed up the shift away from harmful plastics.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.