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Framing Ecological Crisis: A Multimodal Semiotic Analysis of Contemporary Environmental Posters
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This study analyzed four environmental posters, including one about plastic pollution, to see how words and images work together to persuade viewers. It found that posters use commands, naming, reframing and wordplay alongside visuals to shape how people understand environmental crises.
The study examines the semiology of language used in contemporary environmental posters and its role in creating persuasive meaning within the context of the Anthropocene. This study argues that language in environmental posters is not merely an explanatory aid, but a key semiotic instrument that interacts with images, compositions, colours and typography to shape perceptions of ecological catastrophe. This qualitative, multimodal study draws on semiotics, the pragmatic philosophy of language, text-image relations and social semiotics. The corpus consists of four modern posters: STOP Plastic Pollution, Women & Climate Change, The War for Water and Global Warming (Warning!). These posters illustrate four dominant linguistic strategies in environmental graphic discourse: commands, naming, conceptual reframing and wordplay or lexical deformation. Environmental messages that use a slogan function based on speech acts such as force, implicature, anchorage, and multimodal reinforcement are examined. The study concludes that the persuasive force of environmental posters emerges from the integrated interaction of verbal and visual signs, and that language is indispensable to understanding how ecological crisis is publicly framed in the Anthropocene.
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This study applied ecocritical discourse analysis frameworks by Van Dijk and Stibbe to eco-awareness posters on littering and plastic pollution in the UK, revealing how responsibility is framed and distributed across individual and institutional actors. The analysis demonstrates the value of integrating critical discourse analysis with ecolinguistics to uncover environmental narratives in public communication campaigns.
A Visual Rhetoric Study on the Plastic Pollution Issues in National Geographic
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Researchers conducted a visual rhetoric analysis of how National Geographic magazine portrays plastic pollution, examining which image symbols and narrative frames the magazine uses to communicate environmental risk to readers. The study is a media studies and science communication analysis rather than a primary environmental research article.
The Effects of Message Framing on Response to Plastic Reduction Policies
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This study examined whether framing plastic pollution messaging in different ways — such as emphasising health risks versus environmental damage — affects public support for plastic reduction policies. Researchers found that message framing influences attitudes toward plastic pollution but the link to specific policy support was complex.
Decoding derogation: The impact of environmental values and political ideology on the effect of persuasive message about recycle and reuse behaviors
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Researchers examined how environmental values and political ideology influence reactions to persuasive messages about plastic pollution, finding that these personal belief systems shape message derogation in distinct ways that subsequently affect risk perception, self-efficacy, and individuals' intentions to recycle and reuse plastics.
What can we learn from a plastic bag? Ramin Bahrani's 'Plastic Bag' in light of performative methodologies
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This Polish-language paper examines the cultural and performative dimensions of plastic bag imagery in ecological narratives, analyzing how representations of plastic bags in popular culture shape attitudes toward plastic pollution. The study contributes to understanding how cultural framing influences environmental behavior and policy.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.