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Responsibility in UK Eco-Awareness Campaigns: An Ecocritical Discourse Analysis
Summary
This study applied ecocritical discourse analysis frameworks by Van Dijk and Stibbe to eco-awareness posters on littering and plastic pollution in the UK, revealing how responsibility is framed and distributed across individual and institutional actors. The analysis demonstrates the value of integrating critical discourse analysis with ecolinguistics to uncover environmental narratives in public communication campaigns.
Litter and plastic pollution adversely affect animals, humans, nature, and the environment. This study applies the frameworks of Van Dijk and Stibbe to critically analyse a data set of eco-awareness posters on littering. It emphasises the advantages of integrating critical discourse analysis with ecolinguistics to uncover fresh narratives that safeguard the environment and promote physical and mental health and well-being.