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Sustainable Brand Design Through Circular Material Innovation: A Case Study of Starbucks’ Coffee Ground Cup
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Researchers studied how Starbucks turns used coffee grounds into cups, looking at the whole process from collection to recycling. They found real challenges, like the material not always holding up well and recycling being expensive, but the approach could help cut plastic waste in the food and drink industry if these problems get solved.
Against global carbon neutrality and China’s Dual Carbon targets, the FMCG sector faces plastic pollution and organic waste crises. Taking Starbucks’ coffee ground cup as a case, this paper builds a closed-loop system following the 3Rs of circular economy. It sorts out the full life cycle covering waste collection, low-carbon intelligent manufacturing, scenario-based green communication and post-consumer remanufacturing, and analyzes its value in elevating ESG performance, shaping differentiated brand competitiveness and building low-carbon supply chains. Three bottlenecks are identified: defective coffee composite materials, insufficient public sustainable aesthetic awareness and high nationwide recycling costs. Target countermeasures on material upgrading, hierarchical recycling layout and diversified recycled products are proposed. This study extends circular design research and delivers replicable green transformation references for China’s coffee and new tea chains, enriching interdisciplinary studies on circular design and brand marketing.
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Utilization of spent coffee grounds as fillers to prepare polypropylene composites for food packaging applications
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Researchers used waste coffee grounds as filler material in polypropylene plastic composites to improve sustainability and reduce reliance on virgin plastic. Adding natural biomass waste to plastic formulations can reduce the total plastic content in consumer products, though the composites still produce microplastic fragments during use.
A Systemic View of Biodegradable Materials: Analyzing the Environmental Performance of Compostable Coffee Capsules in Real Infrastructural Contexts
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A systemic analysis of biodegradable materials examined their environmental performance across their full lifecycle, from production through disposal and degradation. The review finds that the environmental benefits of biodegradable plastics depend heavily on end-of-life conditions and that many do not degrade as claimed under real-world conditions.
Systematic Literature Review: Strategi Green Marketing Dalam Meningkatkan Kesadaran Lingkungan Dan Minat Beli Starbucks Coffee
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This systematic literature review analyzed green marketing strategies at Starbucks Coffee and their effectiveness in increasing environmental awareness and purchasing intent among consumers. Findings indicate that green marketing successfully boosts purchase interest and brand image, while helping reduce plastic use including microplastics.
Improvement of Packaging Circularity through the Application of Reusable Beverage Cup Reuse Models at Outdoor Festivals and Events
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This study examined the use of reusable beverage cups at outdoor festivals as a strategy to reduce single-use plastic packaging waste. Events and festivals generate concentrated bursts of plastic waste that can enter the environment and degrade into microplastics, making reusable cup schemes an effective local intervention.
Potential Analysis of the Plastics Value Chain for Enhanced Recycling Rates: A Case Study in Iceland
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Researchers evaluated Iceland's plastics value chain to identify opportunities for enhanced recycling rates, conducted a feasibility study on expanding the deposit-return system to Skyr cups, and proposed recommendations for improving circular economy performance and meeting EU packaging waste recycling targets.
Research digests by email
When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.