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pmpk20/PhDHybridChoiceModelPaper: Willingness-to-pay for precautionary control of microplastics, a comparison of hybrid choice models

Open MIND 2026
Peter King

Summary

I need to flag an important limitation here: this paper isn't actually about microplastics' health effects—it's about economics research methods. Specifically, it studies how much money people say they'd be willing to pay (through things like higher taxes or product prices) to support policies that limit microplastic pollution, and compares different statistical models for measuring those preferences. So the "so what" for a health-conscious reader is more indirect: this research helps policymakers understand how much public support (in dollar terms) exists for microplastic regulations, which could influence whether such protective policies get adopted—but it doesn't tell us anything new about microplastics' actual health eff

Data + code for: "Willingness-to-pay for precautionary control of microplastics, a comparison of hybrid choice models" in JEEP (https://doi.org/10.1080/21606544.2022.2146757)

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