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61,005 resultsShowing papers similar to Factors Influencing Consumers' Intention to Avoid Fast Fashion: A Comparative Study of Milan and Shanghai
ClearFast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
A Systematic Review On Consumer Behavior toward Plastic Consumption In Asian Countries
This systematic review summarizes research on consumer attitudes and behaviors toward plastic use across Asian countries. Understanding what drives people to use or avoid plastic products is important for reducing microplastic pollution at its source, since everyday plastic consumption is the upstream cause of the microplastic contamination found in our food, water, and bodies.
The Influence of Perceived CSR Authenticity on Perceived Brand Loyalty Through Perceived Brand Authenticity in the Fast Fashion Industry
This study examined how perceived authenticity of corporate social responsibility (CSR) programs influences brand loyalty in the fast fashion industry. Consumers who believed a brand's sustainability efforts were genuine showed higher loyalty. The findings are relevant to plastic pollution because authentic sustainability commitments in fast fashion could reduce synthetic textile fiber production and the associated microplastic contamination of waterways.
Exploring the Differences and InfluencingFactors of Public Participation in EnvironmentalProtection Behavior in the Private and PublicSpheres in China
Not relevant to microplastics — this sociological study analyzes factors influencing Chinese citizens' environmental protection behaviors in public and private spheres, using 2013 national survey data.
The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
The impact of perceived risk of online takeout packaging and the moderating role of educational level
Researchers surveyed 336 consumers in China and found that awareness of packaging pollution risk significantly dampened their willingness to order online takeout food, with attitudes and social norms partially explaining the effect. Higher education levels sharpened this response, suggesting that better-informed consumers are more likely to factor plastic pollution risk into food purchasing decisions.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility
This study examines the "slow fashion" movement as a sustainable alternative to fast fashion, analyzing how different business models, consumer behaviors, and policy frameworks can shift clothing production and consumption toward more responsible practices. Slow fashion is directly relevant to reducing textile microfiber pollution, since synthetic clothing is a major source of microplastics in wastewater.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Enhancing marine citizenship as a strategy to promote the reduction of single-use plastics consumption in different cultures
Researchers studied single-use plastic (SUP) consumption behaviors and the concept of 'marine citizenship' — personal responsibility for ocean health — across different national cultures to evaluate whether promoting marine citizenship can reduce SUP use and drive adoption of sustainable alternatives. The study examined how cultural context shapes the effectiveness of marine citizenship-based intervention strategies for reducing plastic pollution at the consumer level.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Who worries about microplastics? The relative importance of personal values and individual risk judgements / ¿A quién le preocupan los microplásticos? La importancia relativa de los valores personales y los juicios individuales de riesgo
Researchers surveyed nearly 700 people in Norway to understand what drives public worry about microplastic pollution. They found that personal values and individual risk perceptions were the strongest predictors of concern, more so than demographic factors or general environmental attitudes. The study suggests that communication strategies about microplastic risks should account for how people personally evaluate threats rather than relying solely on scientific information.
Is the public really concerned about microplastics? The importance of measuring everyday relevance and behavioral intentions as well as stated concern
Researchers surveyed over 2,200 citizens in Germany and Italy to examine whether public concern about microplastics translates into everyday relevance and behavioral change. While stated concern was high in both countries, most people reported thinking or talking about microplastics only rarely, though they still expressed willingness to take action to reduce exposure. The study found that both stated concern and everyday relevance mediated the link between knowledge about microplastics and intentions to change behavior.
Pro-environmental behaviour is undermined by disgust sensitivity: The case of excessive laundering
Not relevant to microplastics — this is a social psychology study examining how disgust sensitivity and pro-environmental identity conflict to drive excessive laundry washing behavior among European consumers.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Public Attitudes towards Fast Fashion
This paper discusses public attitudes toward fast fashion — the rapid production of cheap, disposable clothing — and its environmental impacts including chemical use and textile waste generation. Fast fashion is a major source of synthetic microfiber pollution in waterways through washing of polyester and nylon garments. The paper is focused on social attitudes rather than presenting primary pollution data.
Psychological outcomes from a citizen science study on microplastics from household clothes washing
Researchers conducted a pre-registered three-month citizen science study in the Netherlands where participants used microfiber-capturing laundry bags and completed pre/post surveys on environmental concern, perceived responsibility, and washing behavior. High baseline environmental concern was found but did not strongly predict behavior change, suggesting psychological interventions beyond awareness are needed to reduce laundry microfiber emissions.
Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China
A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Key Factors Influencing Chinese Consumers’ Demand for Naturally Dyed Garments: Data Analysis through KJ Method and KANO Model
This study analyzed what Chinese consumers want in naturally dyed garments, finding that comfort, eco-friendly dyeing techniques, safety, and degradability were the top priorities. While not directly about microplastics, the research is relevant because synthetic textile dyes and fibers are a major source of microplastic pollution when clothes are washed. Consumer demand for naturally dyed and more sustainable garments could help reduce the enormous volume of microplastic fibers released into waterways from laundry.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.