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Papers
61,005 resultsShowing papers similar to Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
ClearTrends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation
Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Promoting Sustainable Consumption: The Roles of Consumers’ Domain-Specific Environmental Knowledge and Personality Traits
This study adapted the environmentally responsible behavior model to examine how domain-specific environmental knowledge and personality traits influence sustainable consumption in the textile and apparel sector. Results showed that both subjective and objective environmental knowledge, mediated by personality factors, significantly shaped pro-environmental consumer behaviors.
Examining Consumer Attention to Environmental Labels on Food Packaging
This study investigated consumer awareness and attention to environmental labels on food packaging, examining responses to degradable and recyclable eco-friendly packaging options. The research aimed to understand how label design and consumer attitudes translate into environmentally conscious purchasing decisions.
A Systematic Review of Sustainable Sportwear Consumption in Indonesia : Trend and Future Direction
Despite its classification in this database, this systematic review examines sustainable sportswear consumption trends in Indonesia — not microplastic research. Indonesian consumers are gradually shifting toward eco-friendly products, but barriers including limited awareness, higher costs, and low market penetration of sustainable brands persist.
Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia
This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.
Perceived Environmental Implications of Clothing Maintenance Among Consumers in Gauteng Province, South Africa
Researchers examined South African consumers perceptions of the environmental impacts of clothing maintenance, finding limited awareness of how washing and drying practices contribute to water pollution and microfiber release.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Measuring Saudi Mothers’ Awareness of Sustainable Children’s Clothing
This study surveyed Saudi mothers' awareness of sustainable children's clothing, including knowledge of fabric types and the health implications of synthetic fibers on sensitive infant skin. The results showed limited awareness of sustainable textile options, relevant to broader discussions about textile microfiber exposure in everyday clothing.
The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala
Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.
Exploring Gendered Dimensions in University Students' Perceptions, Behaviors, and Policy Implications Regarding Microplastics
A survey study at a Palestinian university explored gender differences in students' perceptions and behaviors regarding microplastic pollution, finding that female students showed higher environmental awareness but that gender gaps in knowledge and behavior persisted across the sample.
An Exploratory Study on Consumer Concerns for the Environment and Its Influence on Purchasing Behaviour in South Africa
Researchers conducted a cross-sectional survey of 250 South African consumers in the eThekwini district of KwaZulu-Natal, finding high environmental awareness and a significant preference for environmentally friendly products, suggesting that consumer concern for the environment influences purchasing behaviour.
Natural and Sustainable? Consumers’ Textile Fiber Preferences
Researchers surveyed Norwegian consumers and found a strong preference for natural over synthetic textile fibers, contradicting sustainability tool ratings, while also finding that perceptions of fiber sustainability were negatively correlated with willingness to reduce clothing consumption.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
Utilizing Consumer-Based Food Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals
Not relevant to microplastics — this study surveys how Scandinavian consumers respond to product labels signaling freedom from endocrine-disrupting chemicals, with no specific focus on microplastics.