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Papers
20 resultsShowing papers similar to Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
ClearDifferences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
Generation Z, Circular Fashion, and Sustainable Marketing
A survey of Generation Z consumers revealed a persistent gap between high environmental awareness and continued fast fashion purchasing, driven primarily by affordability barriers and the rapid pace of trend cycles that make sustainable alternatives less accessible to young shoppers.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?
This advertising study tested how different types of appeals — informational, transformational, and sustainability-focused — affect consumer responses to innovative sustainable fashion products, finding that sustainability appeals resonate differently by consumer segment.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Sustainability trends and gaps in the textile, apparel and fashion industries
Researchers conducted a 20-year systematic review of sustainability in the fashion and textile industry, identifying consumer behavior, circular economy practices, and supply chain transparency as the three main research themes. The review highlights that synthetic textile fibers — a major source of microplastic pollution — are embedded in a complex industry that still lacks coherent sustainability standards across its global supply chains.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
The Issues of Fashion Brand Equity in a Circular Economy
This review examines brand equity challenges and opportunities for fashion companies transitioning from linear to circular business models, drawing on academic literature, market data, and reports from organizations including the Ellen MacArthur Foundation and EU. The paper finds that luxury, premium, and fast fashion brands must fundamentally restructure value creation strategies to meet sustainability expectations while maintaining brand equity.
Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing
A survey of 850 Korean consumers in their 20s–30s found that emotional value was the strongest driver of circular fashion purchase intention across secondhand, upcycled, and recycled clothing, while economic risk was the most significant barrier.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Campaña de comunicación sobre consumo responsable de productos de la industria de la moda: percepción del mensaje e influencia en el comportamiento de millennials en Colombia
This study examined how a responsible consumption communication campaign targeting the fashion industry was perceived by Colombian millennials, finding that message framing and delivery channel significantly influenced awareness and self-reported behavioral intentions regarding sustainable clothing choices.
Circular Economy Practices in Fashion Design Education: The First Phase of a Case Study
Researchers examined whether circular economy principles are integrated into Fashion Design Technician courses in Portugal, using documentary analysis and a questionnaire survey of 40 educators. The study assessed curriculum coverage of sustainability and circularity concepts, identifying the degree to which fashion education addresses textile microplastic pollution and waste reduction as part of professional training.