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Papers
61,005 resultsShowing papers similar to The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
ClearThe Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Sustainability Challenges of the Textile Industry
This review examines the environmental, social, and economic sustainability challenges facing the global textile industry, including high water consumption, chemical pollution, labor exploitation, and the compounding effects of fast fashion on waste generation and resource depletion. The authors argue that addressing these interconnected challenges requires a multidimensional approach spanning supply chain transparency, regulatory reform, and shifts in consumer behavior.
Transformation Toward Slow Fashion: A Literature Synthesis on the Ecological and Social Impacts of Fast Fashion
This review synthesized literature from 2014 to 2024 on the ecological and social impacts of fast fashion, finding that the industry contributes up to 10% of global carbon emissions, generates significant microplastic and textile waste, consumes large water volumes, and is linked to labor exploitation — while identifying slow fashion as a viable sustainable alternative.
Environmental Pollution by the Fast Fashion: Current Status and Prospects
This review examines the environmental footprint of fast fashion — mass clothing production that generates enormous textile waste, synthetic fiber shedding, and water pollution. It is relevant to microplastics because synthetic garment washing is one of the largest sources of microfiber pollution entering waterways, though the paper focuses on industry-level sustainability responses rather than quantifying microplastic release specifically.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
Appalling or Advantageous? Exploring the Impacts of Fast Fashion From Environmental, Social, and Economic Perspectives
This study explored the environmental, social, and economic impacts of fast fashion, finding that while low-cost clothing provides consumer benefits, the industry generates substantial negative externalities including textile microplastic pollution, excessive water use, and exploitative labor conditions in developing countries.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.
Mapping sustainable options in the fashion industry: A systematic literature review and a future research agenda
This systematic review examined 187 studies on sustainable practices in the fashion industry, which is a major contributor to microplastic pollution through synthetic textiles. Researchers classified sustainable solutions across the purchase, use, and disposal phases of clothing and identified key gaps in current knowledge. The study suggests that addressing fashion industry practices is critical for reducing textile-related microplastic contamination in the environment.
Evaluating the environmental impacts of textile and fashion industries
This review evaluated the environmental impacts of the global textile and fashion industries, finding that resource overconsumption, water pollution, synthetic fiber microplastic release, and vast waste generation make these sectors major drivers of ecosystem degradation.
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
This thesis examines the fashion industry's environmental and social harms, including its significant contribution to microplastic pollution through synthetic textile washing, and argues for a shift toward more conscious consumer behavior. Fast fashion is one of the largest sources of synthetic microfibers entering waterways globally.
Sustainability trends and gaps in the textile, apparel and fashion industries
Researchers conducted a 20-year systematic review of sustainability in the fashion and textile industry, identifying consumer behavior, circular economy practices, and supply chain transparency as the three main research themes. The review highlights that synthetic textile fibers — a major source of microplastic pollution — are embedded in a complex industry that still lacks coherent sustainability standards across its global supply chains.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
The current situation of fast fashion industry and how to reduce the waste
This paper reviews the environmental problems caused by the fast fashion industry and evaluates current and emerging solutions including circular economy design and advanced recycling technologies. The authors argue that traditional waste disposal is no longer adequate for the volume of textile waste generated. Transitioning to circular fashion models could reduce the textile fiber microplastics that wash off synthetic clothing into waterways.
The Good, the Bad, and the Sustainable: How Technology Has Changed and Continues to Change the World of Fashion, from Cotton Gin to Digital Clothes
This review examines how technology has driven the rise of fast fashion — one of the most polluting industries globally — and explores how it can also drive more sustainable practices. Fast fashion production and disposal are major sources of synthetic textile microfibers that enter waterways during washing and waste processing.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Virtual versus sustainable fashion: a systematic literature review
This systematic literature review examined the degree of convergence between virtual fashion -- digitally rendered clothing without physical equivalents -- and sustainable fashion, assessing whether virtual garments offer a meaningful pathway to reducing the environmental footprint of the apparel industry.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Sustainability Initiatives in the Fashion Industry
This paper examines sustainability efforts in the fashion industry, where synthetic textiles are a major source of microplastic fiber pollution during washing. It reviews industry initiatives and consumer behavior changes aimed at reducing environmental impacts, including microfiber shedding.