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Papers
61,005 resultsShowing papers similar to Extraction Method of Brand Symbol Features from the Perspective of Digital Culture
ClearEvolution and innovation: Contemporary trends in graphic design
Despite its title referencing innovation and contemporary trends, this paper studies graphic design practices and the skills required for designers working in a digital, user-centric environment — not microplastic pollution. It examines design trends and methodologies and is not relevant to microplastics or human health.
Relationship between Brand Awareness and Customer Loyalty in Bangladesh
Researchers surveyed 150 customers in Bangladesh to examine how brand awareness influences loyalty in the fish feed industry. They identified three key categories of brand awareness factors and found that marketing programs had the strongest impact on brand recognition. The study confirmed a strong positive association between brand awareness and customer loyalty, though its relevance to microplastic or environmental research is tangential.
Digital Economy in Indonesia: Trends and Future Research
This bibliometric study examined trends in digital economy research in Indonesia to identify dominant themes and future research directions. The paper focuses on digital business development and has no direct connection to microplastics or environmental health.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat
Despite its title referencing cosmetic products, this paper studies online consumer purchasing behavior for cosmetics among female shoppers in Gujarat, India — not microplastic pollution. It examines how brand perception, customer satisfaction, and platform trust influence online buying decisions using structural equation modeling, and is not relevant to microplastics or human health.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
Harnessing Digital Platforms for Sustainable Marketing: Strategies to Reduce Single-Use Plastics in Consumer Behaviour
This study examined strategies for using digital platforms — including education campaigns, awareness initiatives, and interactive brand experiences — to influence consumer behavior toward reducing single-use plastic consumption, identifying key methods for leveraging social media, e-commerce, and digital marketing tools to promote sustainable alternatives.
Fostering Sustainability: Strategic Approaches of Indonesian Micro-Influencers in Building Parasocial Relationships on Instagram
Not relevant to microplastics — this is a social media communication study examining how Indonesian sustainability influencers on Instagram build audiences for sustainable lifestyle messaging; it does not involve microplastic research, environmental contamination data, or health effects.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Investigating Employee Green Behavior through Perceived Organizational Support for the Environment in the Hotel Industry
This paper is not relevant to microplastics; it studies how organizational support for environmental practices influences employees' green behaviors in Bangladeshi hotels.
An Empirical Study on Metaverse Tourism Marketing in Emerging Markets
This paper is not about microplastics; it is an empirical study on metaverse-based tourism marketing models and their potential to transform destination management in emerging markets.
Plastamination, Human Health, and Countries’ Cultural Orientation: An Exploratory Study on Prevention Strategies and Organizational Policies and Practices
Researchers conducted a systematic bibliometric review of microplastic and nanoplastic contamination (plastamination) literature from 1974 to 2025, examining biological, medical, engineering, and cultural dimensions of the problem, and finding that integrated multidisciplinary approaches linking technology, culture, and medicine are essential for developing effective global prevention strategies and organizational policies.
Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample
This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.