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Papers
20 resultsShowing papers similar to How Does Corporate ESG Management Affect Consumers’ Brand Choice?
ClearThe Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines
Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.
Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
This study analyzed how greenwashing affects corporate financial performance and reputation, finding that deceptive environmental marketing can provide short-term benefits but exposes companies to regulatory and reputational risks, and recommends enhanced oversight frameworks.
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product
This study explored why Indonesian young adult consumers choose sustainably packaged food and beverage products, identifying environmental awareness and product value as key drivers of purchasing decisions.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products
Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.
A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags
This systematic review examines what drives consumers to choose reusable shopping bags over plastic ones. Understanding these factors helps reduce plastic bag waste at the source, which is important because plastic bags are a major contributor to microplastic pollution as they break down in the environment.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
Environmental Management and Its Impact on CSR Activities in the Field of Sustainable Development
This is a corporate social responsibility and sustainability study focused on the textile and clothing industry's environmental management practices; it is not a microplastics research paper.
An Exploratory Study on Consumer Concerns for the Environment and Its Influence on Purchasing Behaviour in South Africa
Researchers conducted a cross-sectional survey of 250 South African consumers in the eThekwini district of KwaZulu-Natal, finding high environmental awareness and a significant preference for environmentally friendly products, suggesting that consumer concern for the environment influences purchasing behaviour.
Green Supply Chain Coordination with Considering Carbon Emissions and Product Green Level Dependent Demand
Researchers developed a green supply chain coordination model that incorporates carbon emission costs and product green-level dependent demand, finding that green development policies and cost-sharing mechanisms can incentivize enterprises to adopt more sustainable supply chain operations.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.