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61,005 resultsShowing papers similar to Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
ClearFast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Public Attitudes towards Fast Fashion
This paper discusses public attitudes toward fast fashion — the rapid production of cheap, disposable clothing — and its environmental impacts including chemical use and textile waste generation. Fast fashion is a major source of synthetic microfiber pollution in waterways through washing of polyester and nylon garments. The paper is focused on social attitudes rather than presenting primary pollution data.
Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
Perceived Environmental Implications of Clothing Maintenance Among Consumers in Gauteng Province, South Africa
Researchers examined South African consumers perceptions of the environmental impacts of clothing maintenance, finding limited awareness of how washing and drying practices contribute to water pollution and microfiber release.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Perception of the Academic Community of the Federal University of São Paulo - Campus Baixada Santista on the degradation of the marine environment due to the presence of microplastics
Researchers surveyed the academic community at the Federal University of Sao Paulo - Baixada Santista campus to assess awareness of marine microplastic pollution from personal care products and synthetic clothing washing, stratified by socioeconomic factors. The study used a 15-question questionnaire across all occupational categories to evaluate perception of microplastic sources and their risks to marine ecosystems and human health.
A Preliminary Survey on Knowledge and Attitudes of University Students Regarding Microplastic Pollution and Its Impact on the Environment
A cross-sectional survey of university students found moderate knowledge and attitudes toward microplastic pollution, with no significant variation by age, gender, academic performance, or field of study. The findings suggest that structured education and media engagement are needed to improve microplastic literacy among young people who will shape future demand for plastic alternatives.
Factors Influencing Consumers' Intention to Avoid Fast Fashion: A Comparative Study of Milan and Shanghai
Fast fashion is a significant source of microplastic pollution because synthetic clothing fibers shed during washing and enter waterways. This cross-cultural study compared what drives consumers in Milan and Shanghai to avoid plastic-based fast fashion, finding that personal attitudes and environmental concern are powerful motivators in both cities — but with different emphases: attitude toward behavior was stronger in Shanghai while value-based environmental concern was more influential in Milan. The results suggest that reducing clothing-related microplastic pollution requires culturally tailored messaging rather than a one-size-fits-all approach.
Non-formal Education as a Tool for Reducing the Impact of the Fashion Industry - the Contribution of To-be-green App
This study evaluated the use of a non-formal education app to raise awareness about the fashion industry's environmental impact, including microplastic pollution from synthetic textiles. Teaching people about fast fashion's role in microplastic pollution is an important step toward reducing plastic fiber emissions.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Analysis of Students' Sustainability Awareness of the Environment
This paper is not relevant to microplastics research — it assesses the environmental sustainability awareness of high school students in West Java, Indonesia, using a descriptive quantitative educational research approach.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia
This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Appalling or Advantageous? Exploring the Impacts of Fast Fashion From Environmental, Social, and Economic Perspectives
This study explored the environmental, social, and economic impacts of fast fashion, finding that while low-cost clothing provides consumer benefits, the industry generates substantial negative externalities including textile microplastic pollution, excessive water use, and exploitative labor conditions in developing countries.