Papers

20 results
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Article Tier 2

Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment

Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.

2022 Marine Pollution Bulletin 25 citations
Article Tier 2

Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour

Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.

2022 The Science of The Total Environment 48 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model

Researchers extended the Theory of Planned Behavior with expectancy theory and norm activation to identify factors driving urban residents' intention to sort garbage in China, finding that subjective norms, perceived behavioral control, and personal moral norms were the strongest predictors.

2021 Sustainability 29 citations
Article Tier 2

Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study

Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.

2025 Jurnal Teknokes
Article Tier 2

Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam

This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.

2025 VNU Journal of Science Legal Studies
Article Tier 2

Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness

Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.

2025 Electronic Green Journal 1 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia

Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.

2024 West Science Social and Humanities Studies 5 citations
Article Tier 2

Investigating the Role of Tourists and Impact of Knowledge, Behaviour, and Attitude Towards Plastic Waste Generation

Researchers surveyed tourists to assess how their knowledge, attitudes, and behavior influence plastic waste generation at outdoor recreation sites, finding that awareness gaps drive littering and that circular economy approaches could convert tourist-generated waste into local economic opportunity.

2022 Circular Economy and Sustainability 21 citations
Article Tier 2

Factors Affecting the Intention to Implement Pro-environmental Behaviors: A Case of Riverside Communities in Cotabato City Rivers, Mindanao Island, Philippines

Researchers applied the Theory of Planned Behavior to survey 387 riverside community residents in Cotabato City, Philippines, finding that attitude and subjective norms significantly predicted pro-environmental behavior intentions for river conservation, while gender moderated the relationship between perceived behavioral control and behavioral intention.

2024 Journal of Marine and Island Cultures
Article Tier 2

Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.

2024 Indonesian Journal of Computing Engineering and Design (IJoCED) 2 citations
Article Tier 2

Using an extended model of the reasoned action approach to explore individual behavioral intentions regarding litter and plastic pollution prevention in a developing country

This study explored what motivates people in Ghana to prevent littering and plastic pollution, using a behavioral psychology framework. Researchers found that personal attitudes and moral beliefs were the strongest predictors of people's intentions to reduce littering, suggesting that public campaigns targeting these factors could be most effective.

2024 Frontiers in Psychology 8 citations
Article Tier 2

Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China

A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.

2023 Processes 17 citations
Article Tier 2

Mindful Choices: Unveiling the Driving Factors behind Consumers’ Intention to Reduce Single-Use Plastic Utensils

This study applied the Theory of Planned Behavior and Norm Activation Model to investigate what drives consumers to reduce single-use plastic utensil use when ordering takeaway food. Data from 436 respondents showed that attitudes, subjective norms, perceived behavioral control, and moral norm all significantly influenced behavioral intentions.

2024 Sustainability 6 citations
Article Tier 2

Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption

Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.

2022 Environment Development and Sustainability 28 citations
Article Tier 2

Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen

This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.

2018 1 citations
Article Tier 2

Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption

This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.

2021 Humanities and Social Sciences
Article Tier 2

Knowledge, Attitude, and Practices toward Plastic Pollution among Malaysians: Implications for Minimizing Plastic Use and Pollution

Researchers surveyed Malaysians about their knowledge, attitudes, and practices regarding plastic pollution. The study found that while most people were aware of plastic pollution problems, there was a significant gap between awareness and actual behavior change. The findings suggest that education campaigns alone are insufficient and need to be paired with practical infrastructure and policy changes to reduce plastic use.

2023 Sustainability 35 citations
Article Tier 2

Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore

Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.

2024 Journal of Infrastructure Policy and Development