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Papers
20 resultsShowing papers similar to SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
ClearRole of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Sustainability Complexities in Supply Chains: A Qualitative Study utilizing Social Systems Theory
Researchers conducted 26 semi-structured interviews with sustainability managers across firms in textiles, beverages, coffee, food, cosmetics, and chemical industries to explore supply chain sustainability complexities using social systems theory as a theoretical framework. The study identifies the distinct sustainability complexities perceived by firms in different sectors and offers managerial guidance for recognizing and addressing these complexities as a first step toward sustainable supply chain management.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
The Influence of Perceived CSR Authenticity on Perceived Brand Loyalty Through Perceived Brand Authenticity in the Fast Fashion Industry
This study examined how perceived authenticity of corporate social responsibility (CSR) programs influences brand loyalty in the fast fashion industry. Consumers who believed a brand's sustainability efforts were genuine showed higher loyalty. The findings are relevant to plastic pollution because authentic sustainability commitments in fast fashion could reduce synthetic textile fiber production and the associated microplastic contamination of waterways.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
Business strategy and innovative models in the fashion industry: Clothing leasing as a driver of sustainability
Researchers explored clothing leasing as a circular business model that could reduce the fashion industry's environmental footprint, which ranks among the largest sources of global pollution. Using multicriteria analysis, they evaluated the sustainability potential of leasing compared to the traditional fast-fashion model of producing and discarding garments. The study suggests that leasing-based models could meaningfully reduce textile waste and resource consumption in the fashion sector.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.