We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
61,005 resultsShowing papers similar to Generation Z, Circular Fashion, and Sustainable Marketing
ClearTrends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products
Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.
Level of Awareness of Microplastics Among Generation Z
A mixed-methods survey and interview study found that Generation Z has moderate awareness of microplastics as an environmental issue but limited understanding of specific sources, health effects, and personal mitigation behaviors.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Environmental Awareness of Generations and Sustainable Product Development: The Way towards a Green Future
Researchers surveyed 427 residents of the Northern Great Plain region of Hungary to examine generational and gender differences in environmental awareness, focusing on Generation Z compared to Generations X and Y. Generation Z ranked selective waste collection and reduced plastic use highly on a Likert scale, with women showing stronger pro-environmental orientations than men within the cohort.
GenZs environmental attitudes and ecology behavior nexus: Urgent education message
Researchers examined the environmental attitudes and ecological behaviors of Generation Z high school and undergraduate students. The study suggests that environmental education in schools is critical for reducing plastic litter pollution, which the authors identify as potentially one of the most significant health challenges of the 21st century.
Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
This study analyzed how green marketing and lifestyle factors influence Generation Z consumers' intention to purchase bottled water. Bottled water is a major source of microplastic exposure, as plastic bottles shed particles into the liquid inside over time.
Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste
Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.
Exploring young Australians’ understanding of sustainable and healthy diets: a qualitative study
Researchers explored young Australians' understanding of sustainable and healthy diets through qualitative interviews, finding significant barriers including limited food literacy, cost concerns, and confusion about what constitutes environmentally sustainable eating.
Awareness of Generation Z Students about The Plaf (Plastic Flamingo) and Other Campaigns Concerning Plastics in Online Shopping
Researchers found that Generation Z university students in the Philippines were highly aware of parcel packaging impacts from online shopping but had low awareness of environmental campaigns like PLAF (Plastic Flamingo) aimed at reducing plastic waste.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
The Sustainability of Seafood Products in the Opinions of Italian Consumers of Generation Z
This paper is not relevant to microplastics — it surveys Italian Generation Z consumers about their attitudes toward sustainable seafood production and consumption, with no focus on plastic pollution.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.