Comparative Study on Consumers’ Behavior Regarding Water Consumption Pattern

The quality of water and its impact on consumers’ health has been studied extensively, along with concerns surrounding the use of polyethylene terephthalate (PET) packaging. This research aimed to analyze consumer behavior regarding water consumption patterns, with a focus on sustainability, packaging preferences, and perceptions of drinking water quality. Two surveys, conducted in 2019 and 2024, used a 23-question structured questionnaire to assess the public willingness to prevent water waste in the context of the circular economy. The surveys addressed consumer identification, drinking water preferences, the awareness of alternative consumption methods, and the openness to sustainable solutions such as water filters. Key quantitative findings showed a 10.4% increase in the amount of bottled water purchased in a single trip and a 12.1% rise in the frequency of weekly purchases, particularly among women and younger consumers. Simultaneously, a 4% increase in the preference for PET packaging over glass raised concerns about environmental sustainability, while the preference for tap water dropped by 5%, correlated with a 4.2% decline in the perceived tap water quality. The brand preference also shifted notably, with Aqua Carpatica rising to 38% and Borsec declining from 37% to 16%, reflecting the influence of purity-focused marketing. The novelty of the approach lay in identifying emerging trends related to sustainability, health, and circular economy principles. A comparative analysis of Romanian citizens’ responses over time highlighted changing perceptions of water use and waste reduction. To support the analysis, 13 statistical indicators were evaluated, a Spearman correlation test was applied to 13 criteria, descriptive statistics were computed, and a t-test was conducted across eight hypotheses.