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Analysing Generation Z's Intention Towards Using Environment Friendly Drinking Straws: Applying an Extended Theory of Planned Behaviour
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Researchers surveyed Generation Z consumers using the Theory of Planned Behaviour and found that attitudes, perceived behavioral control, environmental awareness, and environmental knowledge all significantly influence young people's intention to adopt eco-friendly straws over single-use plastic alternatives.
The overuse of plastic straws has led to a considerable volume of plastic waste, posing a serious threat to the environment. This accumulation of plastic waste not only causes significant environmental pollution but also raises health concerns for both humans and animals. As an eco-friendly alternative to plastic straws, researchers have turned to environmentally friendly straws. To explore the factors influencing Generation Z's (Gen Z) adoption of these eco-friendly straws, this study utilizes the Theory of Planned Behaviour (TPB) while also incorporating environmental awareness and knowledge as additional determinants. Both quantitative using Partial Least Square – Structural Equation Model (PLS-SEM) and qualitative using thematic analysis methods are employed for comprehensive analysis. The results indicate that attitudes towards behaviour, perceived behavioural control, environmental awareness, and environmental knowledge all play pivotal roles in influencing the intensity of Gen Z's usage of environmentally friendly straws.
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Green Consumerism: Adoption of Eco-friendly Bags Among University Students
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Researchers surveyed Malaysian university students to identify factors driving eco-friendly bag adoption, finding that social norms and perceived ease of behavior were the strongest predictors of sustainable bag use, while cost sensitivity and widespread plastic bag availability remained the primary barriers to green consumerism among young consumers.
Exploring Undergraduates' Perspectives on Environmental Awareness and Sustainability Challenges
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Malaysian undergraduates showed high awareness of plastic pollution but required stronger institutional policies to shift behavior toward reducing single-use plastics on campus. The study underscores that education alone is insufficient and that structural interventions are needed to meaningfully curtail plastic waste at the source.
Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study
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Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.
Modeling Plastic Recycling Behavior: Analyzing Inhibiting Factors Using the Theory of Planned Behavior
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This study applied the Theory of Planned Behavior to model plastic recycling intentions among residents of Semarang, Indonesia, finding that positive attitudes and social norms significantly boosted recycling intent, while perceived behavioral control had minimal impact on actual behavior, pointing to awareness and resource gaps as the key barriers.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
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Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.