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Cricket rivalry as a nudge to encourage reusable cups in a university setting in Pakistan
Summary
This study investigates using cricket team rivalry as a behavioral nudge to encourage university students in Pakistan to switch from single-use plastic cups to reusable alternatives, addressing the rapid growth of plastic waste driven by overconsumption of disposable plastics over recent decades.
Half of all plastic since its first production in 1952 has happened in the last decades.Over the past decade, overconsumption and resulting excessive amounts of plastic waste have been increasing at an alarming rate.A significant proportion of these plastics are used for single-use disposable materials like cups and bottles.Evidence suggests that the unsustainable use and disposal of plastic goods, and their serious impact on terrestrial Discover Sustainability