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Article ? AI-assigned paper type based on the abstract. Classification may not be perfect — flag errors using the feedback button. Tier 2 ? Original research — experimental, observational, or case-control study. Direct primary evidence. Environmental Sources Food & Water Policy & Risk Sign in to save

A Solution To Plastic Problems; A Stronger Campaign Or An Innovative Waste Management

Jurnal Kajian Media 2019 4 citations ? Citation count from OpenAlex, updated daily. May differ slightly from the publisher's own count.
Maria Eva Rosalyn, Dwinanto Kurniawan

Summary

This paper compared the effectiveness of awareness campaigns versus innovative waste management in addressing plastic pollution, introducing a corporate zero-waste program (Masaro) as a model for reducing plastic waste at the production source.

Plastic pollution has become a huge environmental problem, prompting some cities and countries to heavily tax or ban the plastics products (e.g bags, straws). The purpose of this research is to provide knowledge into the effectiveness of campaigns using plastic and plastic waste, and provide an overview of a new innovative waste management. In this paper, researcher are intended to introduce Masaro (Manajemen Sampah Zero), a CSR program at PT Polytama, as it would be an innovative and efficient waste management instead a massive campaign.Keywords: Plastic problems, Campaign, Waste management

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