We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Factors Influencing Consumer Intention and Decision to Purchase Plastic Waste Recycle Machine
AI summary Read the abstract
This Indonesian study identified factors influencing consumer intention to purchase plastic waste recycling machines as a business solution to the country's plastic pollution problem. Marketing strategy insights are provided to support commercialization of recycling equipment.
About 1.42 million tonnes of plastic waste in Indonesian waters are unable to manage every year. Plastic waste recycling machine may be the solution to this environmental problem. Marketing strategy is required to answer the challenge in the sale of plastic waste recycling machine. This research aims to identify and analyse the factors that influence the interest of purchasing intention and purchasing decision of plastic waste recycling machine manufactured by PT Majestic Buana Group. The research was conducted for eight months from February to September 2019. Primary data were obtained through online questionnaires, while secondary data were gathered from literature, journals, and research reports. This research used purposive sampling, with a sample number of 100 respondents who have purchased the plastic recycling machine from PT. MBG from the last 5 years. Data was then processed using descriptive analysis and Structural Equation Modelling-Partial Least Square (SEM-PLS). The results show that product variables, processes, service quality have a significant influence on the purchase interest while product variables, service quality and company reputation significantly affects purchasing decisions. Keywords: marketing mix, SEM PLS, purchasing intention, plastic waste, recycling machine
More Papers Like This
Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste
AI summary Read the abstract
Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.
Intention to Quit Single‐Use Plastics and Its Associated Factors Among Consumers in Malaysia: A Mediation Model
AI summary Read the abstract
Researchers surveyed 509 Malaysian consumers and found that attitude toward single-use plastics is the strongest predictor of intent to quit using them — stronger than knowledge or practice — and that subjective social norms amplify the attitude-to-intention link, suggesting behavior-change interventions should target positive attitude formation alongside social norm signaling.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
AI summary Read the abstract
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Factors Related to Reducing The Use of Plastic Bags in Kabupaten Bekasi
AI summary Read the abstract
This Indonesian survey study examined the factors that influence whether people in Bekasi Regency reduce their use of plastic bags, finding that knowledge, attitudes, and access to alternatives were key predictors. Reducing single-use plastic bag consumption is important for limiting the amount of plastic that fragments into microplastics in the environment. The paper provides insights for designing behavior-change interventions aimed at plastic pollution reduction.
Vocational School Student’ Perception on Plastic Waste Management: the role of Recycling Education
AI summary Read the abstract
This Indonesian study surveyed vocational school students' perceptions of plastic waste recycling and how recycling education influenced their attitudes and behaviors. Early education about plastic waste management is important for building the next generation of environmentally responsible consumers and policymakers.
Research digests by email
When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.