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Advancing sustainable fashion with 3D and AR technologies: a virtual fashion film approach
Summary
This paper is not about microplastics; it investigates how 3D design software and augmented reality tools can be used in virtual fashion films to promote sustainability in the fashion industry by reducing material waste.
This study explores the integration of 3D design tools and augmented reality (AR) technologies to promote sustainability in fashion design. By employing advanced tools such as Marvelous Designer, Cinema 4D, and Unity, a virtual fashion film was developed to demonstrate the potential of digital technologies in reducing material waste and carbon emissions. Through comparative analysis of virtual and traditional fashion media, the study highlights the effectiveness of digital innovations in enhancing consumer engagement and fostering sustainable practices. The findings reveal the transformative impact of 3D and AR technologies on the fashion industry's environmental and creative landscape, paving the way for future sustainable design practices. Quantitative results demonstrate a 50% increase in consumer engagement, 65% enhancement in sustainability awareness, and 40% improvement in purchase intent compared to traditional media approaches.
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