Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?

Summary

This consumer economics study examined whether plastic warning labels on food packaging reduce consumers willingness to pay for labeled products, testing environmental labeling as a demand-side instrument for reducing plastic packaging use. Researchers assessed responses to labeled versus unlabeled plastic packaging across product categories. This is a marketing and food economics study focused on plastic packaging policy rather than environmental microplastic science.