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An Empirical Analysis of Green Marketing – a Case Study of Government’s Plastic Reduction Policy
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This marketing study analyzed government plastic reduction policies in Taiwan as a case study of green marketing, examining how public policy can shift consumer behavior away from single-use plastics. Researchers found that policy-driven green marketing can increase eco-friendly behavior but that price sensitivity and convenience remain barriers. This is a marketing and policy study with limited direct relevance to microplastic science.
In the wake of the rise of environmental awareness around the globe, both eco-friendly organizations and enterprises are proactively initiating movements promoting environmental protection and "love the earth". Companies that produce green products tend to fix costly prices in response to the high cost which comes along during manufacturing process, leading to poor consumption behavior of the consumers. However, it is believed that more and more consumers will emphasize the issue so long as strengthened advocacies are carried out to inspire consumers' purchasing enthusiasm through social events over a longer period of time. The questionnaire was based on: (1) a review of the literature and (2) discussions with experts. The final questionnaire was divided into three parts: Green marketing survey, Government' Plastic Reduction Policy survey and Population variable survey. This study has collected 268copies via online questionnaire. Analyzed by Pearson correlation coefficient, the correlation coefficient of government' Plastic Reduction Policy towards green marketing is 0.736, showing that government's ban on sale of plastic bags and green marketing are highly correlated.
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This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Analysis of plastic waste reduction and recycling in Taiwan
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This paper analyzes Taiwan's plastic waste reduction and recycling policies over recent years, finding improvements in recycling rates but ongoing challenges with single-use plastics and microplastic pollution. The Taiwanese experience offers policy lessons relevant to other countries grappling with plastic waste management.
Awareness of Green Marketing and Its Influence on Buying Behaviour of Consumers - A Study with Reference to Nagpur District.
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A study of shoppers in Nagpur, India found that most people know what "green marketing" means and can recognize eco-friendly labels—but that awareness doesn't automatically lead to buying greener products. The real barriers are cost, limited availability, and skepticism about whether companies' eco-claims are even true. This matters because it shows that simply informing consumers about sustainable options isn't enough; companies and policymakers also need to make these products affordable, accessible, and trustworthy if we want to actually reduce plastic waste and pollution.
Financial Impact and Consumer Response to the Disposable Ban in Dining: Foundations for a Green Marketing Plan
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This study examined the financial impact and consumer responses to bans on single-use disposable items in food service settings, analyzing how such regulations affect restaurant operators and customer behavior as part of broader policy efforts to reduce plastic waste.
The analysis of Japanese consumers’ purchasing behaviour towards single-use plastic packaging
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Researchers investigated microplastic contamination in the surface water and shoreline sediments of a remote island in the South Pacific, finding particle concentrations comparable to heavily populated coastal regions. The remote location and polymer types found—including many used in fishing gear—pointed to fisheries-related debris as the dominant contamination source rather than land-based inputs.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.