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Tourist Behavior of Plastic Waste Reduction in the Coastal Area of Trang Province, Thailand
Summary
This survey study examined tourist behavior toward plastic waste reduction in the coastal areas of Trang Province, Thailand. Researchers found that tourists expressed willingness to reduce plastic use in coastal settings, though actual behavior lagged behind stated intentions. The study provides insights for environmental behavior change campaigns targeting coastal tourists.
The objective of this study is to estimate the tourist behavior of plastic waste reduction in the coastal area of Trang Province, Thailand. 316 tourists (153 male, 163 female) traveling in the five districts along with the coastal area were included as the participants in this study. The results showed that 57 % of the tourists were found to be good behavior. Amongst 14 variables in statistic analysis, knowledge was found as significant predictor after adjusting in full model of multiple logistic regression. The knowledge compain of plastic waste reduction ought to be promoted to increase of awareness among tourists for reducing plastic waste problem in the coastal area at early age. A greater emphasis must be placed on formulation and implementation of policies aimed at addressing the emerging problems of plastic waste in the costal area of Thailand.