We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Campaigning Environmental Conservation During the Pandemic: A Social Media Reception Analysis
Summary
This study analyzed how environmental conservation campaigns shifted to social media during COVID-19 lockdowns to maintain public engagement. Social media campaigns about plastic pollution have become important tools for raising awareness of microplastic contamination and motivating policy change.
In modern days, environmental journalism is deemed essential as the issue of global warming is alarming to a greater extent. In response to extreme climate change, scientists urge people around the globe to take an active part in preserving the environment. Before the pandemic, many activists protested on the streets, met people in the malls, invited youngsters to join an environmentalist organization and contribute to conserve the earth along with its wildlife. During the Covid-19, some of these activities have been hindered by the health protocols. This does not mean that activists must retreat from pursuing the cause and stop their efforts: they move to online campaign using the social media. Accordingly, the researchers conducted a reception analysis of environmental conservation campaign contents shared on social media. The study was conducted in a green campus of Malang city, Universitas Brawijaya. The subjects were students from several faculties. The qualitative reception analysis method was employed. This study's results can serve as a guidance for universities in implementing green campus concept and for other organizations campaigning environmental conservation through social media. Additionally, it is expected that the results can reveal the effective message-delivery to the millennials and how well they receive the campaignmessage. It ultimately leads to the primary purpose: to make the millennials take part in conserving the environment on their daily basis.
Sign in to start a discussion.
More Papers Like This
Divergent shifts in public ecological attention following the COVID-19 pandemic
Researchers analyzed over a decade of social media data from South Korea to understand how the COVID-19 pandemic reshaped public attention to environmental issues including microplastics. The study found that the pandemic acted as a catalyst that restructured how people connect environmental topics, with public discourse around microplastics notably shifting toward more positive sentiment while climate crisis discussions became more negative.
Do Social Media Posts Influence Consumption Behavior towards Plastic Pollution?
Researchers surveyed 213 individuals to assess how social media posts influence consumer behavior toward plastic pollution, finding that information campaigns on social media can shift attitudes and reduce plastic consumption intentions.
Peran Media Sosial Dalam Meningkatkan Kesadaran Lingkungan Di Kalangan Milenial
This literature-based study analyzed the role of social media in raising environmental awareness among millennials, including awareness of issues like plastic pollution and climate change. Researchers found that social media is effective at deepening understanding of environmental issues through influencer engagement, interactive content, and social campaigns. However, challenges such as misinformation, algorithmic bias, and superficial engagement limit its positive impact on promoting sustainable behaviors.
Public Attention Formation in the "Diet Kantong Plastik" Social Movement
This qualitative study examines how Indonesia's Plastic Bag Diet Movement used social media to build public attention for reducing plastic use, finding that consistent, informative messaging and strategic timing helped grow the campaign's reach. The research suggests that digital advocacy can effectively raise environmental awareness but must also close the gap between awareness and individual action.
‘Windows of opportunity’: exploring the relationship between social media and plastic policies during the COVID-19 Pandemic
Researchers analyzed social media activity in the USA, Mexico, and Australia to understand how COVID-19 was used as justification to roll back plastic reduction policies. Their analysis suggests governments exploited the pandemic as a "window of opportunity" to weaken plastic regulations under pressure from industry, not just for public health reasons — a pattern that social media data can reveal in near real-time.