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Websites Beyond Technology
Summary
This chapter examines the role of websites as platforms for promoting cultural identity, awareness, and sustainable development beyond learning management systems and social media, using two case studies: a microplastic awareness website designed to communicate scientific information to parents and carers, and a community tourism website. The authors conclude that websites offer credibility, stability, and inclusivity that make them well-suited for organised awareness campaigns including science communication about environmental issues such as microplastic pollution.
This chapter examines how websites are becoming platforms beyond learning management systems and social media. Websites are evaluated for their potential to promote cultural identity, awareness, and sustainable development at the crossroads of technology, media, and social innovation. The discussion compares websites, apps for the web, and new media, highlighting the benefits and drawbacks using usability and technology adoption ideas. A microplastic awareness website simplifies scientific information for parents and carers, and a Pulau Tuba tourist website promotes visibility and community empowerment. Websites are credible, stable, and inclusive, making them ideal for organised awareness campaigns and persuasive communication, according to comparative studies. Websites may integrate new technology and promote social innovation in digital ecosystems, according to the findings.