Contribution of social media to cetacean research in Southeast Asia: illuminating populations vulnerable to litter

Abstract Litter in the marine environment, in particular plastic, is a significant threat to marine megafauna. Cetaceans are known to ingest or become entangled in marine debris, likely impacting individuals and populations. Southeast Asia is a biodiversity hotspot and harbours a diverse cetacean assemblage. However, there are key knowledge gaps relating to the impact of litter in this region due the lack of experts to survey its vast coastlines. This study aims to address such gaps by using social media, gathering data from Facebook posts relating to cetacean strandings and litter across Southeast Asia between 2009 and 2019. Results show that at least 15 cetacean species have been negatively affected by litter, with ingestion most commonly affecting deep-diving species. Epipelagic and mesopelagic foragers were most vulnerable to entanglement. Davao in the Philippines was identified as a litter-related stranding hotspot. The Irrawaddy dolphin ( Orcaella brevirostris ) and pygmy sperm whale ( Kogia breviceps ) are particularly vulnerable to litter. The combination of social media and peer reviewed literature can help build a more complete picture of the spatial distribution of marine litter and the scale of the impact it has on cetacean populations. In this study we provide details of a valuable online tool for helping to understand the impact of marine litter on cetaceans and other charismatic species that are a focus of community engagement.