Reducing plastic waste by visualizing marine consequences

Plastic pollution has become a major global conservation challenge. To reduce the generation of plastic waste, we designed and tested several behavioral interventions in a randomized control trial to reduce plastic waste in a high-rise office building. We randomly assigned eight floors in the building to four conditions: (1) simplified recycling signage, (2) signage with a marine animal trapped in plastic debris, (3) signage with a pledge that invited people to be plastic wise to protect ocean life, and (4) control. We found that the signage with the animal reduced plastic waste by 17%, the largest effect among the other conditions. After implementing the signage to the entire building, we found an overall reduction in plastic waste over six weeks. The current study demonstrates the effectiveness of visualizing marine consequences of plastic waste and provides a new behavioral solution connecting disposal actions and the downstream consequences for plastic waste reduction.