We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
A Study on the Motivators & Barriers in Adoption of Single-Use Plastics- With Special Reference to Meendum Manjappai Campaign
Summary
Single-use plastics are a major pollution problem partly because consumer habits are hard to change, and this study examined what motivates or discourages people in Tamil Nadu, India from switching away from them. Surveying 500 people, researchers found that public awareness of the harms of single-use plastics has grown — largely thanks to campaigns like the state government's "Meendum Manjappai" (yellow bag) initiative — but cost and convenience remain significant barriers. The findings highlight that reducing plastic pollution requires both public awareness efforts and making affordable alternatives more widely accessible.
Single use plastics, that are used once and disposed into the environment, is a major pollutant in today’s society. With longer time taken for decomposing, these Single use plastics , breaking down into microplastics, takes a very long time to decompose causing the problem of increased landfills. Hence many governments have taken initiatives to ban single use plastics and have devised campaigns to create awareness among the public, to reduce the consumption of single use plastics, Apart from the Indian Government , taking the initiatives, The Tamil Nadu government also has introduced the Meendum Manjappai campaign to stop the use of single use plastics, As one of the longest running campaigns in India, to ban single use plastics, this research paper examines the consumers perceptions towards SUP’s and the Meendum Manjappai campaign. The data collected from 500 respondents revels that people have become more aware towards SUP’s and expect the availability of cheaper alternatives to stop using SUP’s