We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
A Study on the Motivators & Barriers in Adoption of Single-Use Plastics- With Special Reference to Meendum Manjappai Campaign
Summary
Single-use plastics are a major pollution problem partly because consumer habits are hard to change, and this study examined what motivates or discourages people in Tamil Nadu, India from switching away from them. Surveying 500 people, researchers found that public awareness of the harms of single-use plastics has grown — largely thanks to campaigns like the state government's "Meendum Manjappai" (yellow bag) initiative — but cost and convenience remain significant barriers. The findings highlight that reducing plastic pollution requires both public awareness efforts and making affordable alternatives more widely accessible.
Single use plastics, that are used once and disposed into the environment, is a major pollutant in today’s society. With longer time taken for decomposing, these Single use plastics , breaking down into microplastics, takes a very long time to decompose causing the problem of increased landfills. Hence many governments have taken initiatives to ban single use plastics and have devised campaigns to create awareness among the public, to reduce the consumption of single use plastics, Apart from the Indian Government , taking the initiatives, The Tamil Nadu government also has introduced the Meendum Manjappai campaign to stop the use of single use plastics, As one of the longest running campaigns in India, to ban single use plastics, this research paper examines the consumers perceptions towards SUP’s and the Meendum Manjappai campaign. The data collected from 500 respondents revels that people have become more aware towards SUP’s and expect the availability of cheaper alternatives to stop using SUP’s
Sign in to start a discussion.
More Papers Like This
Prevalence of Plastic Usage and the Factors Associated With It Among Adults in Perambalur District of South India: A Cross-Sectional Study
Researchers surveyed 1,200 adults in South India about their plastic use habits, finding that 92.5% use plastic daily despite widespread awareness of its harms and local bans on plastic bags. The study found that younger, urban, more educated, and male participants were the heaviest plastic users, indicating that awareness alone is not enough to change behavior.
Participation in No Plastic Bag Day (NPBD) Campaign among Young Consumers
This study examined why Malaysian consumers continue to use plastic bags despite the No Plastic Bag Day campaign introduced in 2011. The authors found that convenience and habit outweighed environmental awareness in driving behavior. The findings suggest that awareness campaigns alone are insufficient and must be paired with stronger policy incentives to effectively reduce plastic bag use.
Assessment of Knowledge, Attitude and Practice Regarding Single Use Plastics among the Residents of a Rural Area in a Coastal District of Karnataka - A Descriptive Study
Researchers conducted a cross-sectional survey of knowledge, attitudes, and practices regarding single-use plastics among 319 rural residents in a coastal district of Karnataka, India, finding that more than 70% were aware that single-use plastics are harmful but that behavioral change lagged behind awareness.
Knowledge, Attitude, and Practices toward Plastic Pollution among Malaysians: Implications for Minimizing Plastic Use and Pollution
Researchers surveyed Malaysians about their knowledge, attitudes, and practices regarding plastic pollution. The study found that while most people were aware of plastic pollution problems, there was a significant gap between awareness and actual behavior change. The findings suggest that education campaigns alone are insufficient and need to be paired with practical infrastructure and policy changes to reduce plastic use.
Perception and Behavioral Changes of Thai Youths Towards the Plastic Bag Charging Program
A survey in Thailand found that a plastic bag charging program raised awareness among youth but did not substantially change their behavior, partly due to inconsistent implementation. Thailand ranks among the top contributors to marine plastic pollution globally, making effective behavioral interventions a critical challenge.