We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Olop: a pioneering technology for the filtration of microplastics - marketing & sales strategy
Summary
This marketing study presents a business plan for OLOP, a proposed French company that would develop end-to-end filters for washing machines to fully dissolve captured microplastics. The market strategy targets France first, supported by a new law requiring microplastic filters on washing machines. It is a business school project rather than environmental research.
Microplastics bear an unpredictable risk for our ecosystem. We often use one of their prime sources: washing machines. To counteract this problem, we would found OLOP, incorporating our vision of a plastic free planet. We see the company as research-based and solution driven, introducing a pioneeringend-to-end filter, fully dissolving microplastics. Our market research revealed the ideal location to be France, supported by the newly introduced law for mandatory microplastic filters. To reach our goals, our semi-virtual structure will rely on partnerships, strong supply chains, and dedicated employees assisting us in our mission. Our technology will be patented and protected, and logo trademarked to avoid plagiarism. A humble branding, value-based pricing, and attention-grabbing advertising strategy, combined with our retail partners, will widen our reach. Our operations funded by multiple sources will project our company value to almost €100 million in less than six years, while reaching our break-even point in three, this making us viable candidates for an acquisition representing our exit plan.