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Designing motion graphics as a zero waste lifestyle campaign media for the Indonesian people
Summary
Researchers developed motion graphics as a campaign medium to promote zero-waste lifestyles among Indonesian people, responding to the surge in plastic waste resulting from COVID-19 social restrictions and increased online commerce. The study examined plastic waste impacts on the Gorontalo coastal ecosystem and designed visual communication materials to raise awareness about microplastic pollution entering the food chain.
Abstract Since Covid-19 there have been many changes in the order of people’s lives, there are various new regulations such as the obligation to wear masks when leaving the house, maintaining distance, working from home, or restrictions on leaving the house. These social restrictions have an impact on increasing the volume of plastic waste due to online transactions. This problem causes environmental damage, such as what happened in Gorontalo waters between Hulonthalangi and Dumbo Raya sub-districts, Gorontalo City, polluted with microplastics, the food chain in Gorontalo waters is automatically contaminated with microplastics from the research results of the Nusantara River Expeditionary Team in collaboration with the Institute for Humanities and Development Studies in October 2022. Based on this, campaign actions need to be taken. This Final Project with the title “Designing Motion Graphics as a Zero Waste Lifestyle Campaign Media for the Indonesian People” aims to assist the government’s role in preventing environmental damage due to waste and to provide information, education, and an invitation to the target audience to participate. In the success of this campaign. Motion graphic design as a media campaign applies a mixed media art style as a visual representation of graphic elements, typeface, and layouts.