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Positive Actions Toward Reductions in Microplastics: Part II

2025

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This review paper looks at ways to cut down on microplastic pollution from clothing, like buying fewer, longer-lasting garments, renting or reselling clothes instead of always buying new, and even using virtual "digital fashion" instead of physical items. Since microplastics from clothing fibers end up in our water, food, and potentially our bodies, these strategies matter because reducing fast fashion production could mean less plastic contamination in the environment we all share. The paper doesn't test these ideas directly but proposes a roadmap combining smarter shopping habits, business innovation, and stronger regulations to hold clothing brands accountable

Microplastic pollution is a significant global concern, especially stemming from the textile and fashion sectors. There is a growing necessity for effective and innovative strategies to mitigate microplastic production throughout the entire product lifecycle. This chapter examines a comprehensive approach to addressing microplastic pollution through the integration of sustainable consumption, characterized by the acquisition of fewer but more durable garments, alongside green purchasing behaviors and responsible end-of-life management practices aimed at extending product lifespans. This approach includes a shift toward hyperpersonalization and digital fashion through the Metaverse, providing alternatives to physical clothing consumption, which reduces the demand for fast fashion and decreases microfiber release. The adoption of emerging business models, including product-as-a-service, rental platforms, and resale marketplaces, facilitates textile circularity and reduces superfluous production. Extended producer responsibility (EPR) serves as a regulatory mechanism to ensure that brands are accountable for the environmental impact of their products, particularly concerning microplastic emissions during the disposal phase. This chapter highlights the potential of integrating technological innovations, including virtual try-ons, AI-driven personalization, and non-physical fashion assets, with policy interventions and consumer awareness to transform the textile ecosystem. This integrated approach aligns economic viability with environmental sustainability, offering a framework for mitigating microplastic pollution and advancing a more resilient fashion industry prepared for the future.

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