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Transitioning to a circular economy for plastics with an artist in residence (TRACE-P)

Journal of Cleaner Production 2025 1 citation

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Researchers applied artificial intelligence to model how transitioning to a circular economy for plastics could reduce pollution and resource use at scale. The study offers a data-driven roadmap for policymakers aiming to close plastic loops and cut the flow of new plastic into the environment.

Methods for science communication about the harms caused by plastic wastes have been ineffective in stimulating change. This study assessed if combining intergenerational influence and the skills of creative artists enables enhanced communication of scientific/engineering principles to the public (the COM-ART concept), with a focus on plastic wastes and its consequences. It involved discussions between a university artist-in-residence and specialist academics/professionals, creation/exhibition of artwork, and an associated social survey. The study demonstrated that the COM-ART concept has considerable potential as an approach to improve scientific communication and stimulate change based on scientific evidence. Results showed the artwork was successful in: i) educating people about sources and impacts of plastic pollution ii) creating an emotional response from viewers iii) encouraging people to reduce their plastic usage and question the impact of their lifestyles on the environment. • Study assessed the CIN-ART concept with focus on plastic wastes & consequences. • Involved artist-in-residence, academics/professionals, creation/exhibition artwork. • Artwork successful in encouraging reflection on impact of consumerist behaviour. • Artwork successful in educating on plastic pollution & creating emotional response. • Partnership with artists speeds up translation of circular economy principles.

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