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Plastic Politics of Delay: How Political Corporate Social Responsibility Discourses Produce and Reinforce Inequality in Plastic Waste Governance

Global Environmental Politics 2024 18 citations

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This study examines how Coca-Cola's World Without Waste initiative functions as a form of political corporate social responsibility that influences global plastics waste governance. The researcher found that the initiative employs delay tactics similar to those used by corporations in the climate debate, framing solutions in ways that hinder comprehensive policy action. The analysis suggests that such corporate involvement can exacerbate the plastics pollution crisis by promoting inequitable waste management approaches.

Abstract As the global plastics pollution crisis grows in severity and complexity, diverse solutions are being proposed across the public and private sectors. Notably, multinational corporations (MNCs) from the petrochemical and consumer goods sectors have become increasingly involved. From providing recycling infrastructure to directly participating in drafting action plans and policies, MNCs are engaging as political actors in plastics waste governance, influencing discourses and actions globally, a process referred to as political corporate social responsibility (CSR). In this article, I examine Coca-Cola’s World Without Waste initiative as a case study of this process. I evaluate how Coca-Cola frames the problems of plastics waste, their solutions, and the roles that Coca-Cola asserts within this complex, transboundary environmental governance issue. Borrowing from literature on corporate climate delay tactics, I demonstrate how the initiative implements discourses and practices of delayed action, hindering comprehensive governance strategies. Through this analysis, I argue that political CSR actions can exacerbate the global plastics pollution crisis through ineffective and inequitable waste governance approaches that perpetuate uneven plastics pollution burdens.

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