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AI, Fashion, and Climate Conscious Consumers Promoting Sustainable Consumption Through Intelligent System
Summary
This research review explains how artificial intelligence (AI) could help reduce fashion's harmful impact on the environment, including cutting down on microplastic pollution that can affect human health. AI tools can help shoppers make better choices by showing which clothes are made sustainably and last longer, potentially reducing the tiny plastic fibers that shed from synthetic clothes into water and air. However, the authors warn that AI must be used responsibly to truly help the environment rather than just appearing to do so.
This chapter explores the transformative role of Artificial Intelligence (AI) in addressing the environmental and social challenges of the global fashion industry. It outlines the significant ecological footprint of fast fashion, including excessive water use, carbon emissions, and microplastic pollution. By integrating AI with digital tools such as blockchain, digital wardrobes, and smart labels, fashion brands can enhance transparency, traceability, and sustainability. The chapter further discusses how AI-driven personalization, recommendation systems, and sentiment analysis empower climate-conscious consumers to make informed ethical choices. While AI presents opportunities for circular fashion and real-time behavioral insights, it also introduces risks related to privacy, algorithmic bias, and greenwashing. Through an ethical lens, this chapter emphasizes the need for inclusive governance, data transparency, and responsible design in deploying AI for sustainable fashion transformation.
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