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An Economic Analysis of Local Communities Perceptions of Multidimensional Factors Influencing Tourism Sustainability in Tirupati District
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A study of 300 residents near India's Tirupati temple, visited by over 15 million pilgrims yearly, found that while nearly all locals say tourism boosts jobs and income, most (87%) also report serious environmental problems like plastic pollution, water contamination, and overcrowding. This matters because pollution from mass tourism doesn't just harm the environment, contaminated water and plastic waste can eventually affect the health of both residents and visitors, making the researchers' call for better waste management and green infrastructure a public health issue as much as an environmental one.
Tourism sustainability has emerged as a critical concern for pilgrimage-driven local economies in India. This empirical study investigates the influence of economic, environmental, and social factors on the tourism sustainability perception of local communities in Tirupati - one of the most prominent pilgrimage destinations in Andhra Pradesh. Tirupati, home to the world-renowned Sri Venkateswara Temple, attract over 1.5 crore pilgrims annually, making them economically vibrant but ecologically sensitive regions. The study is based on primary data collected from 300 local residents across the district in the top footfall destinations using a structured questionnaire. A quantitative approach was adopted. Statistical tools including Mean, Standard Deviation, F-test, and Chi-square test were employed for analysis. The findings indicate that 94% of respondents acknowledge that pilgrimage tourism significantly boosts local income and employment. However, 87% highlight serious environmental concerns such as waste generation, plastic pollution, water contamination, and overcrowding. The study reveals that economic factors (Chi-square = 312.47, sig = 0.000), environmental factors (Chi-square = 287.93, sig = 0.000), and social factors (Chi-square = 341.62, sig = 0.000) all exert significant influences on how local communities perceive tourism sustainability. The study underscores the urgent need for sustainable tourism policies that balance economic growth with ecological preservation and social equity. It also recommends community-based tourism planning, green infrastructure investment, and stakeholder participation as pathways to achieving long-term tourism sustainability in these pilgrimage towns.
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