Plastic Bank, Canada: social plastic to create sustainable business

Learning outcomes The learning objectives are to: Case overview/synopsis Situated in Vancouver, Canada, Plastic Bank was founded in 2013 by David Katz and Shaun Frankson. It is a for-profit organization on a mission to eliminate ocean-bound plastic pollution while alleviating poverty. Operating in countries such as the Philippines, Indonesia, Thailand, Brazil, Egypt, Cameroon and Haiti, Plastic Bank focuses on creating “social plastic” through recycling ecosystems that empower underdeveloped communities. The organization offers social programs, including health benefits and children’s education, to help collectors improve their lives. With an emphasis on leveraging technology, Plastic Bank aims to expand its market for social plastic and is currently reassessing its business model for growth, raising the question of whether it can achieve widespread operations while maintaining social responsibility. Complexity academic level This case can be used in strategy, sustainability strategy, environmental management, sustainable marketing, strategic marketing, social enterprise and blockchain technology courses at master’s levels.This case is designed for use in master’s programs specifically, the Master of Business Administration program. Supplementary materials Teaching notes are available for educators only. Subject code CSS 4: Environmental Management.