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Effectiveness of Social Media Campaigns Against Single-use Plastics and Waste Disposal in Enugu State
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Researchers surveyed 384 residents of Enugu State, Nigeria on the effectiveness of social media campaigns against single-use plastics, finding high awareness of plastic pollution harms but a persistent gap between positive attitudes and actual behavior — with respondents still frequently disposing of plastic in drainage systems and burning it.
This study sought to ascertain how effective social media campaigns against single-use plastics have been on someresidents of Enugu state, Nigeria. The study was anchored on technological determinism theory and planned behaviourtheory. The technological determinism holds that social media post on the negative impact of single-use plastics wouldattract comments from users while the theory of planned behaviour affirms that people have the ability to act on the information they are exposed to, either develop a positive or negative disposition towards consumption and of single-use plastic or its waste disposal. Survey design was adopted by the researcher whereby the questionnaire was used as instrument to elicit information from 384 respondents who made up the sample size derived from the Wimmer andDominick calculator. Data analysis revealed that the respondents at a mean value of 2.5 and 3.2 were aware as well asknowledgeable towards social media campaigns on single-use plastics that educate the masses on the indiscriminatedisposal of plastic waste and the harm done to nature with plastic pollution in the environment as well as its dangersto human health. Further analysis showed that though the respondents at an average mean of 2.8 exhibited a positiveattitude towards the care of environment, however at a mean value of 2.2 failed to put this into practice as they oftendispose the plastic containers in drainage and equally burn them. The researcher therefore recommends that the socialmedia platforms should constantly be used to create, raise and disseminate campaign message on single-use plastic.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.