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Channelling passion for the ocean towards plastic pollution

CHEMICA Jurnal Teknik Kimia 2017 137 citations

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Researchers argue that addressing plastic ocean pollution requires applying psychological principles to connect people emotionally to both the visible symptoms and upstream sources of plastic waste, translating concern into motivated behavioral and policy change.

Study Type Environmental

Plastic pollution is caused exclusively by humans. It poses growing global threats to both the ocean and society, and requires urgent action. Using psychological principles can motivate and implement change by connecting symptoms and sources.

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