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Disposable Mentality: Consumer Behavior Surrounding Disposable Plastics
Summary
Researchers applied the Transtheoretical Model of Change to survey consumers in Hong Kong about disposable plastic use in the food industry, identifying behavioral stage distributions and providing targeted recommendations to Friends of the Earth for reducing single-use plastic consumption.
Hong Kong struggles with the effects of disposable plastic usage in the food industry. This project assisted Friends of the Earth Hong Kong by creating recommendations to promote reduction of consumer disposable plastic usage. We adapted Prochaskas Transtheoretical Model of Change and conducted surveys to identify Hong Kong residents placement on the model. We concluded that the majority of residents are aware of this issue and exhibiting few behaviors towards change. We recommend the data from our findings be presented to corporations, that the detailed storyboard given for our video be used as a guideline for continuing to move residents through the process of change, and that different forms of media be used to continue moving residents through the process of change.